Coinbase has launched its new AI investment advisor, registered with the Securities and Exchange Commission, at its System Update event in New York. The Coinbase Advisor is arriving as part of a broader product rollout aimed at expanding Coinbase beyond a crypto trading venue and into a wider financial platform.
The service is in beta for Coinbase One subscribers in the United States. It launches alongside a push that includes tokenized US stocks, options, prediction markets, and pre-IPO perpetuals. For customers outside the country, tokenized US stocks are planned for next month, backed one-for-one by underlying shares.
Coinbase has described the broader strategy as an “Everything Exchange,” signaling a move beyond spot crypto alone. With the Advisor, users can ask questions or manage portfolios through natural-language prompts.
Coinbase is stepping into a more crowded retail finance field as firms add AI tools to investing platforms. The key distinction here is that Coinbase is pairing a registered AI adviser with a wider expansion across its platform. What matters now is whether that broader push gains traction, especially as the tokenized stocks rollout approaches and the Adviser’s beta is tested with users.